Blog

What you need to know about paraben
Paraben is a class of effective preservative with anti-bacterial and antifungal properties used in mainly mainstream cosmetics, including perfumes. Here is what you need to know about paraben.
We got (even) green(er)
Our aim to be as green as possible as a business. Of course, eco-friendliness is an ongoing commitment and we thought we'd share some new initiatives we have underway on the matter.
Parfum, Eau de Parfum, Eau de Cologne, etc. What is the difference and what does it mean for natural perfumes?
So many terms are being used to call a perfume that it can become confusing. We decided to shed some light on such terms and most importantly how they apply to natural perfumes.
Natural? Vegan? Organic?... What does it actually mean? How is it regulated? And what does it mean for perfumes?
Between marketing gimmicks and genuine claims, consumers can be left confused as to what and who to trust to buy quality products. We shed some light on terms, regulations and application to perfumes.
COVID, Perfumes and Lockdown
Working from home comes with its perks but at a cost too. We use our natural perfumes to take us on olfactory journeys from the comfort of our homes and snap out the flat mood being in lockdown can trigger in us.
We got green(er)
As a business selling 100% natural, vegan and cruelty-free perfumes, it shouldn’t come as a surprise that sustainability is something very important to us. As a brand, we always endeavour to make choices that favour the greenest alternatives and we wanted to share a few of the last initiatives we’ve set in motion.
Why Animal testing? The path to cruelty-free cosmetic products
Animal welfare and cruelty-free products have gathered more and more awareness in recent years. When you think about it, it sounds like an unnecessary cruel practice, which begs the question, why is it still going on and what alternatives are out there?
Ambergris and Natural Alternatives for Musk and Fixative in Perfumes
“Ambergris” is often mentioned in perfumery but seems to be one of those words with a veil of mystery. What is it? What is it used for? What is it controversial and is there natural, vegan and cruelty-free alternative?
Essential Oils we use the most in our Natural Perfumes. And what they are famous for.
Essential oils can be described as the essence of the plant it is extracted from and are a key component of our natural perfumes. Though we mainly use them for their scents, essential oils are also famous for their use in aromatherapy and other forms of alternative medicine.
The Chemicals In Mainstream Beauty Products
If it’s legal, it has to be safe, right? Unfortunately, most cosmetics, including perfumes, contain synthetic chemicals. And just because such synthetics are everywhere doesn’t mean they can’t harmful to our health.